The New York Times announces Unitrin's name change to Kemper Corporation, a Lippincott-led rebranding initiative aimed at capitalizing on Kemper's greater brand equity among consumers.  Donald G. Southwell, chairman, president and chief executive of Unitrin, explains that the strength of the Kemper name was confirmed with research showing around 30% greater awareness among customer demographics as compared to Unitrin.  Lippincott's Michael D'Esopo emphasizes that adopting the Kemper name “builds on the strength and stability and credibility in the insurance category” that has been established through over a century of service to consumers.  Executives of the newly minted Kemper Corporation will usher in this new beginning by ringing the bell at the New York Stock Exchange on Thursday morning, and ads announcing the name change will also appear in newspapers.

The New York Times reports on Petco's redesigned logo and new tagline in "News from the Advertising Industry."  Lippincott is credited for the brand strategy and logo design work, along with Petco's internal brand creative team.

The New York Times reported that Lippincott is responsible for Delta’s brand identity, which includes logo redesign.

 In response to parent company WorldCom’s bankruptcy, MCI tries to assure customers that service will continue.  AT&T and Sprint are taking advantage of the situation by increasing marketing by conveying the message of a long-lasting and familiar company.  A Lippincott Partner expresses the urgency that these competitors must take in their actions in order to take full advantage of WorldCom’s bankruptcy. 

The New York Times attributes the increase in early retirement to the weakening economy.  A Lippincott & Margulies partner accepted retirement two years early to avoid the pressures of a slowing business.