Brand Strategy and Design

Unitrin Officially Kemper; Unveils New Name and Brand Identity

[RELEASE ISSUED BY KEMPER CORPORATION]

Chicago, August 25, 2011

Kemper Corporation (NYSE: KMPR) proudly announces that Unitrin, Inc. is now Kemper Corporation, and begins trading on the New York Stock Exchange under the “KMPR” ticker symbol today. Chairman, President and Chief Executive Officer Donald G. Southwell will ring the opening bell this morning at the New York Stock Exchange and unveil the company’s new name and brand identity.

August 25, 2011

Petco is now Where the Healthy Pets Go

[RELEASE ISSUED BY PETCO]

San Diego, August 17, 2011

Petco announced today that the company and its 1,100 stores will soon feature an updated logo and tagline, "where the healthy pets go." The brand refresh celebrates significant business accomplishments over the last five years and matches the healthier, more contemporary aspects of the brand today. The refreshed logo includes all-lowercase letters and a more refined, lifelike look for longtime Petco dog and cat icons Red Ruff and Blue Mews. 

(Logo:  http://photos.prnewswire.com/prnh/20110817/CG53556LOGO)

August 17, 2011