The newly redesigned Marsh & McLennan Companies logo was cited as a prime example of the category of "tessellations"  in the 2012 Logo Trends Report by Bill Gardner.  

The former Unitrin's rebirth as Kemper Corporation garners the approval of Brand New, as does their new Lippincott-designed identity.  The Kemper logo receives high marks in particular for its "welcome simplicity" and the identity overall succeeds in representing change without  alienating current customers. 

Unitrin's transformation into Kemper Corporation is deemed a "smart and strong rebranding" by Indentityworks.  Lippincott's Michael D'Esopo and Brendán Murphy are credited with leading the strategy and design efforts, respectively. 

China's Rologo presents the new Kemper logo on its web site.

Branding and design blog The Branding Source took note of Unitrin's new identity as Kemper Corporation, crediting Lippincott's contributions to the project.

Rologo posts about Marsh & McLennan Companies' new logo. 

Lippincott's award-winning GLAAD logo appears in HOW magazine's July 2011 issue as an honored recipient of the HOW, Print and Pantone Color in Design Awards.  The logo was chosen by color experts from a field of nearly 775 entries based on color-focused criteria including how color enhances the design and how color communicates the message of the design.  

In a press release issued by EPEAT, the global registry for greener electronics announces its updated brand image, complete with a new logo and web site.  Lippincott receives mention for the firm's pro bono contributions to EPEAT's new look and related messaging.

Creative Review comments on Viking's new doodles,  designed by Lippincott creative director Lee Coomber.  The doodles, an integral part of Viking's new identity system, complement the brand's recently unveiled logo, and will adorn product packaging, vans and some 30 million catalogues mailed to customers throughout Europe.

Brand New declares Lippincott's work with office supplier Viking  "a great repositioning and a really good execution."  Viking's redesigned logo is praised as a bold and attractive update with cool, vintage flair.  The doodles that accompany the new logo, designed by Lippincott creative director Lee Coomber, are credited with adding a sense of whimsy and fun to the overall brand identity.