Brand New Praises Kemper Name and Logo
The former Unitrin's rebirth as Kemper Corporation garners the approval of Brand New, as does their new Lippincott-designed identity. The Kemper logo receives high marks in particular for its "welcome simplicity" and the identity overall succeeds in representing change without alienating current customers.
Unitrin Officially Kemper; Unveils New Name and Brand Identity
[RELEASE ISSUED BY KEMPER CORPORATION]
Chicago, August 25, 2011
Kemper Corporation (NYSE: KMPR) proudly announces that Unitrin, Inc. is now Kemper Corporation, and begins trading on the New York Stock Exchange under the “KMPR” ticker symbol today. Chairman, President and Chief Executive Officer Donald G. Southwell will ring the opening bell this morning at the New York Stock Exchange and unveil the company’s new name and brand identity.