Lippincott Wins Three 2012 REBRAND 100® Global Awards
March 2, 2012—Global design and brand strategy consultancy Lippincott announced today that three recent projects have been named to a list of the world’s most effective rebrands in the eighth annual REBRAND 100® Global Awards. This annual awards program acknowledges excellence in brand repositioning and is the first and most-respected global awards program of its kind.
Identityworks Reviews New Kemper Corporation Identity
Unitrin's transformation into Kemper Corporation is deemed a "smart and strong rebranding" by Indentityworks. Lippincott's Michael D'Esopo and Brendán Murphy are credited with leading the strategy and design efforts, respectively.
Brendàn Murphy Comments on Brands Going Retro in the Wall Street Journal
The Wall Street Journal examines the trend of retro packing for major brands such as Tide, Doritos and Cheerios. Lippincott senior partner Brendàn Murphy shares some insights on what gives these brands their vintage look: brown, yellow and orange color palettes, letter blocks, retro typeface and flat design all evoke the nostalgia of 60's and 70's era brands.
Lippincott Unveils Catalyst, a New Name and Visual Identity for NorskeCanada
New York, October 10, 2005
Design and brand strategy consultancy Lippincott Mercer has created the name and identity for Catalyst, a leading producer of mechanical printing papers in North America. The company was previously known as NorskeCanada and will begin operating as Catalyst immediately. On October 7, it began trading under a new ticker symbol–CTL–on the Toronto Stock Exchange.
Lippincott Designs New Visual Identity for Metafore
New York, May 04, 2005
Leading design and brand strategy consultancy, Lippincott Mercer, has developed a new corporate identity for Metafore, a non-profit organization that partners with leaders in business and society to create innovative, market-based approaches to conserve, protect and restore the world’s forests and communities.
Johnson Wax Professional Launches New Identity
New York, June 17, 2002
Johnson Wax Professional has re-launched itself as JohnsonDiversey, reflecting the completion of its recent acquisition of DiverseyLever, formerly Unilever's institutional and industrial cleaning business. Leading brand strategy consultants Lippincott developed the identity, comprehensive brand positioning and brand communication strategy for the new organization.