The former Unitrin's rebirth as Kemper Corporation garners the approval of Brand New, as does their new Lippincott-designed identity.  The Kemper logo receives high marks in particular for its "welcome simplicity" and the identity overall succeeds in representing change without  alienating current customers. 

Brand New declares Lippincott's work with office supplier Viking  "a great repositioning and a really good execution."  Viking's redesigned logo is praised as a bold and attractive update with cool, vintage flair.  The doodles that accompany the new logo, designed by Lippincott creative director Lee Coomber, are credited with adding a sense of whimsy and fun to the overall brand identity.

As Starbucks celebrates its 40th anniversary with the official launch of its new visual identity, customers will be greeted with cups, cup holders and shopping bags featuring the redesigned logo. The identity feels “fun and re-energized” in its playful renderings of the iconic siren.

Lippincott's redesigned logo for the Gay & Lesbian Alliance Against Defamation (GLAAD) was recognized in Brand New Under Construction's Best of 2010 list for identity design.  The new logo received accolades for representing the idea of amplification a "bold, vibrant, and memorable way." 

Lippincott's GLAAD logo appears on Chinese site Rologo as part of an article on the Brand New Best of the Best of 2010.

Lippincott’s pro bono brand identity work with GLAAD developed a visual means of representing their range of work. The new logo, which symbolizes diversity and growth, has drawn rave reviews from critics.

Lippincott is recognized in Brand New’s Best of 2009 list for the “lively, colorful and bold update” of the Meredith Corporation logo.

Brand New describes Meredith’s new logo as "colorful, refreshing and vibrant," telling "the perfect story: multiple channels coming together to create a whole."

In this Brand New article on the new Chartis identity, Lippincott’s work for the AIG spin-off is hailed as “conservative, consistent and well-crafted," with elements both traditional and modern.

Brand New, from Under Consideration, gave Lippincott’s redesign of Quick Chek a positive review.  The new brand image is meant to evoke thoughts of fresh food, the opposite of the convenience store stereotype.  Brand New described it as a visual upgrade.