Unitrin Officially Kemper; Unveils New Name and Brand Identity
[RELEASE ISSUED BY KEMPER CORPORATION]
Chicago, August 25, 2011
Kemper Corporation (NYSE: KMPR) proudly announces that Unitrin, Inc. is now Kemper Corporation, and begins trading on the New York Stock Exchange under the “KMPR” ticker symbol today. Chairman, President and Chief Executive Officer Donald G. Southwell will ring the opening bell this morning at the New York Stock Exchange and unveil the company’s new name and brand identity.
Viking’s New Brand Identity Announced in Design Week
Design Week credits Lippincott with Viking's new brand identity in the publication website's "News in Brief" section.
The Dieline Features Viking’s New Look
Lippincott's work with Viking appears in The Dieline, along with a quote from Mike Elbers, Viking's vice president of marketing and merchandising. Elbers explains that the rebranding project is "a refocusing of us as a business [. . .] using the Viking brand and identity a focal point for improving the customer experience."
Creative Review Explores Viking’s Doodles
Creative Review comments on Viking's new doodles, designed by Lippincott creative director Lee Coomber. The doodles, an integral part of Viking's new identity system, complement the brand's recently unveiled logo, and will adorn product packaging, vans and some 30 million catalogues mailed to customers throughout Europe.
Lippincott Receives Kudos from Brand New for Viking’s New Indentity
Brand New declares Lippincott's work with office supplier Viking "a great repositioning and a really good execution." Viking's redesigned logo is praised as a bold and attractive update with cool, vintage flair. The doodles that accompany the new logo, designed by Lippincott creative director Lee Coomber, are credited with adding a sense of whimsy and fun to the overall brand identity.
Logo Lounge Praises Lippincott for Viking’s “Fresher Look”
Lippincott's brand strategy and identity work for Viking is recognized by Logo Lounge as "a fresher look for the company."
Viking Marketing Director Comments on Brand Renewal in B2B Marketing Magazine
The launch of Viking's new brand identity is covered by BtoB Magazine. Viking's marketing director Marc von Acshwege comments: “With Lippincott we’ve been through a very clear process to redefine how to stand-out in the market. Through the brand renewal we have been able to bring our new strategy to life for the customer in a way that will inspire them to get the most from their office environment."
Lippincott Partners with Office Depot to Renew Viking Brand
London, May 11, 2011
Office Depot yesterday launched a new brand strategy and identity for Viking, its brand for small and medium sized businesses in Europe. Developed in partnership with brand strategy and design consultancy Lippincott, the transformation of the Viking brand is key to Office Depot’s European business, reinforcing an increased customer focus across a unique set of touch points.
Lippincott Revitalizes Visual Identity and Customer Experience for Delta Air Lines
New York, October 17, 2007
Brand strategy and design consultancy Lippincott announced that it has launched a strategic repositioning, image revitalization and customer experience redesign project for Delta Air Lines to coincide with the airline’s emergence into a new era. The brand identity created by Lippincott, called “Onward and Upward”, signals the renewed strength of the airline to both customers and its employees.
Lippincott Responsible for Delta Redesign
The New York Times reported that Lippincott is responsible for Delta’s brand identity, which includes logo redesign.
