Daniel Johnston and Graham Garvie On Branding In a Digital Era Published In MediaPost
What does it mean to engage socially in 2013 (and beyond)? This was the question startup savants, tech tycoons, big and little-screen buffs, Facebook fans, agency aces and even a dancing doyen -- attempted to answer at Talk NYC’s recent "Engage" digital storytelling conference. Senior associate Daniel Johnston and consultant Graham Garvie provide their take on how to truly engage in a digital world.
Move Over, Mad Men. Lippincott Named The New Don Drapers in DuJour Magazine
Lippincott is profiled in DuJour magazine as the modern day Mad Men. In 2013, brand experts are the new kings. Since 1943, the firm has been helping Betty Crocker, Coca-Cola, Delta Air Lines, Samsung and dozens more of the world’s most powerful companies define, and redefine, themselves in the eyes, and hearts, of consumers.
Stanley Nails It in Brand New’s Under Consideration
In 2010, Stanley and Black & Decker merged to form, well, Stanley Black & Decker and since then the Stanley brand has grown beyond tools into new industries like security, healthcare, infrastructure, and oilfield services. Looking to communicate the breadth of its offering and establish a unified brand, Stanley introduced last week a new logo and identity designed by Lippincott.
Stanley’s New Look Featured in LogoLounge
Lippincott has redesigned the Stanley Black and Decker logo for Stanley branded products to more accurately portray scope and depth of the brand.
Lippincott in Retailing Today on Stanley Re-establishing its Identity Through Subtle Re-branding
Stanley Black & Decker is trying a new logo on for size. Although it's still yellow and black and still spells "Stanley," it represents a new brand identity for the iconic tool brand and diverse industrial company.
Senior Partner Steve Lawrence and Partner Marc Hohmann Featured in MediaPost on Stanley’s New Identity
Stanley Tools has changed its look. The maker of consumer and commercial hand and power tools, and an array of commercial grade equipment in security, health care, petrochemicals and other fields, has adopted a more active logo, packaging system and brand direction. The purpose of the change is to bring forward a more active theme that incorporates both commercial and consumer brand aspects.
Partner Marc Hohmann’s Latest Article on “Art as a Compass for Design” in HOW Design Magazine
When it comes to the relationship between art and design, it can be hard to distinguish where one ends and the other begins. Often the terms are used interchangeably, as certain design work is art. But there are distinctions as well. Design partner Marc Hohmann lends his perspective to HOW Design magazine on how modern art is an important resource for design inspiration.
Avianca’s New Identity Takes Flight in DesignAir
Steve Lawrence, senior partner in brand strategy, and Rodney Abbot, senior partner in design, give their insider's perspective on the recently launched new brand identity for Avianca. Avianca's new brand debut marks the merger of Avianca and Taca into the premier pan-Latin American airline.
Avianca’s New Identity Featured in Under Consideration
This week, TACA is no more and Avianca has taken over the 160-airplane fleet to serve the 5,100 weekly flights for 100 destinations in 25 countries across America and Europe, and Brand New's Under Consideration weighs in on Avianca's new look.
Wall Street Journal: Lippincott and Monotype Unveil New York City Edition of “Pencil to Pixel”
NEW YORK (May 03, 2013) - Global design leaders Monotype and Lippincott have come together to launch "Pencil to Pixel," a comprehensive exhibition of artworks and artifacts representing more than a hundred years of typeface design. The show, which is expected to draw more than 3,000 visitors over the course of the week, offers designers and non-designers alike a new appreciation for the craft of typography and its significance in shaping the art of communication.