Should You Rethink Your Brand?

As the global head of business development, I'm often asked about how an organization decides that it's time to partner with a branding firm.  While every case is different, here is a list of questions that our clients find themselves asking, and if the answer is yes, that's when they come to us.

Does your brand need to be evaluated
after an IPO, M&A or a spin-off?

Has deregulation in your industry
created the need for a new brand?

Is your business diversifying, requiring
your brand to evolve?

Has a change in business strategy made
your brand dated or out-of-step with your
new customers?

Is your brand being diluted by rogue
brands or inconsistent global brand
management in your company?

Do you have a new competitor who
has changed the rules in your industry?

Have your customers changed and you
haven't kept up?

Is your retail environment compelling,
creating a powerful experience for your customers?

Do you have an authentic brand story?

Can customers tell it?  Your employees?

Is your brand a business asset because it
creates customer preference and loyalty?

Is your brand global and does it meet the
challenges of a global economy?

Is your identity suffering from graphic fatigue?

If this sounds like you, Lippincott can help.