Over six decades of making Sense

Solving the puzzle of complex brand portfolios, 2005

Can brand be measured?, 2002

Creating the preeminent global brand, 1998

Return on image: How corporate and brand identity management contributes to a company’s growth, 1996

Employees and image: The new corporate ambassadors in the marketplace, 1991

Today’s decisions, tomorrow’s image: How some leading companies view image management as a corporate priority, 1990

What makes a brand’s image valuable? The importance of managing the asset, 1989

Corporate identity as a marketing tool, 1988

The globalization of American industry, 1987

Diversify or divest? The restructuring of corporate America, 1986

Takeovers: Are they restructuring corporate America? A view from the top, 1985

Deregulation and diversification: Communicating in an environment of change, 1984

The corporate name: To change or not to change, 1984

Being one of one: Standing out from the crowd, 1983

Communications productivity, 1981

Why don’t people see your company the way it really is?, 1981

The pursuit of excellence in the emerging marketplace, 1981

Banking’s other asset: Commercial banking puts a new wrap on the squeeze for deposits and the potential for investor desertion, 1980

Outside directors: A tough new audience for corporate communications, 1978

Retail power, 1977

Corporate name selection, 1976

Multi-disciplined marketing, 1976

That tender age: The role of corporate identification programs in the defense against tender offers, 1976

The new NBC, 1975

Selling the sizzle and the steak: Environmental marketing design: The new discipline for heating up sales, 1975

Closing the image gap, 1975

Communicating credibility to financial audiences, 1974

The new shape of financial services, 1973

Lifting the fog from multinational marketing, 1973

Advertising: In the eye of a hurricane, 1972

Corporate image and those magic multiples, 1972

Marketing quicksand: The 70’s, 1972

Conglomerates: Phase III: Can you figure out which company is a conglomerate?, 1970

American Motors, 1970

Fulfillment: Executing a corporate identity plan, 1969

Enter Superbrand: A unique marketing concept that builds for the future, 1969

The challenge to regulated industries, 1969

Financial services: A field in ferment, 1969

The vital role of communications in mergers and acquisitions, 1968

Renewed vitality for very large corporations, 1968

Con Edison: A troubled giant and its dramatic turnaround, 1968

Uncommon rewards for the uncommon marketer, 1968

Growth and your price-earnings ratio, 1967

The new adults: Marketing’s bewildering bonanza, 1967

To change or not to change your package: Multi-billion dollar marketing decision, 1967

Canada’s future: Market or marketer?, 1967

Overkill, 1967

Global communications, 1966

What Wall Street says about corporate image; What Wall Street does about corporate image, 1966

Marketing and The Supreme Court, 1966

The youth market: How accurate is your analysis?, 1966

Ici on parle marketing ethnique, 1966

Position your product; Sign your ad, 1965

Corporate turnaround, 1965

Closing the image gap, 1965

International markets, 1965

Two assignments: U.S. Rubber and Borg-Warner, 1964

Johnson goes to the fair, 1964

The taste of color, 1964

The Creative Man, 1964

Corporate identity revisited, 1964

Chrysler Corporation, 1964

A marketing publication, 1963

Design Sense 34, 1963

Design Sense 33, 1963

Design Sense 32, 1963

Special marketing issue, 1963

Design Sense 30, 1962

Design Sense 29, 1962

Design Sense 28, 1962

Design Sense 27, 1962

Design Sense 26, 1962

Design Sense 25, 1962

The name’s the thing: Today’s hottest “image” problem and how to solve it, 1961

The marketing-concept package, 1961

Special issue on advertising and total marketing, 1961

The design-marketing consultant, 1961

A new approach to new product planning, 1961

Design for systems marketing, 1960

Design for world markets, 1960

Progress report on design research, 1960

Revolution in the marketplace, 1959

Image communication for companies and products, 1959

Corporate identity part 2, 1959

Corporate identity part 1, 1958

How much is good design worth?, 1958

Design for sales, 1958

Uni-marketing…new challenge to national brand sales, 1958

Planning for new products: Part II: The role of design, 1958

Planning for new products: Part 1, 1958

Special trademark issue, 1958

These are your customers: package research can help you sell them, 1957

Marketplace issue, 1957

Nameplates mean more than you think in today’s marketing, 1956

Supermarket issue, 1956

Is good design practical?, 1956

Design can’t stand still, 1956