Brand Strategy and Design

We see brand as the expression of its people.

Dylan Stuart

  • Partner, Strategy
  • London

Expertise

  • Brand experience development
  • Brand positioning
  • Brand strategy
  • Design strategy

Connect

Work

Dylan is a partner based in Lippincott’s London office where he works in the brand strategy group. He possesses over 10 years of experience in delivering brand, experience and design strategies for clients across the US, Europe and Asia.

He has worked across a wide range of sectors for clients including BP, Four Seasons Hotels and NBC, in addition to a number of startup ventures. He also has significant experience consulting to the automotive industry for brands including BMW, Land Rover, Mercedes-Benz and Skoda.

Musings

“I’ve always had a passion for design and a fascination with the process of bringing the ‘things’ that people want and need into existence. For a long while, what I thought I wanted to do was design the kinds of things that are usually made of plastic and metal – telephones, cars, espresso machines, etc. Eventually I came to realize that what I really cared about was something slightly different. What I was really interested in wasn’t necessarily the ‘what’ or the ‘how’, but the why – what was the belief, purpose and intent that guided creation and invention? So that’s how I came to do what I do now – finding the why, shaping ideas that drive the world forward and creating brands that are worth believing in. Because when you have an idea that’s worth believing in, something wonderful happens. It drives people to do new things, to invent the future, and to strive to be better in a way that creates value for everyone.”

Background

Prior to joining Lippincott, Dylan was a brand strategist with Landor Associates where he worked with clients in the automotive, entertainment, retail and luxury goods sectors. He began his career as a strategy consultant with Accenture.

Dylan holds a degree in industrial economics from the University of Warwick, UK, and is a member of AIGA and the Design Management Institute. He regularly contributes to global media outlets on brand and design related topics.