Lippincott collaborates with Southwest Airlines to arrive at new icon that reflects an emphasis on customer care. Lippincott senior partner Steve Lawrence describes how Southwest “has literally put their heart out there."
Lippincott helps Southwest Airlines to design its new logo, identity, and livery as the airline announces plans to expand into new markets.
Lippincott partnered with Southwest Airlines to help the airline reach its latest destination: an updated, fully integrated visual system. Senior partner Rodney Abbot describes how the process was not solely focused on the livery or logo but instead on Southwest’s broader brand expression.
According to John Marshall, senior partner and global director of strategy at Lippincott, the global brand strategy company, data indicates that less than 50 percent of employees believe in their company's brand idea, and even fewer are prepared to deliver on it. The outdated model of reaching out to the external audience with rebranded material first just doesn't work anymore. And today, most successful companies instead rebrand from the inside out.
Drug Store News reports on Watson Pharmaceuticals' rebranding following their acquisition of Actavis. The campaign, set to roll out on 2013, will showcase Lippincott's redesigned Actavis logo featuring a “W” emerging from an “A,” a reference to Watson.
Tony Spaeth's Identityworks blog details Lippincott's work with MFS Investment Management, including a highly successful logo redesign led by Connie Birdsall as a visual representation of the new positioning statement "Building Better Insights".
Design Week credits Lippincott with refreshing eBay’s visual identity to better reflect the brand’s movement from auction listings site to global online marketplace.
Identityworks praises Lippincott for designing a “calmer, more conventionally authoritative presence” that visually enhances eBay’s quality impression.
eBay’s transformation “from bubbly to sleek” is featured by Creativity.
In the wake of a Lippincott-led rebranding campaign that transformed Cellular South into C Spire Wireless, brand studies are revealing an "overwhelmingly positive customer response" to the wireless carrier's new name and logo. In shedding its regional identity, the company had hoped to increase its market share. Chosen from among 800 contenders, the new name represents a combination of "customer" and "inspire".