Brand is buzz worthy

Classic shape: How Coca-Cola’s bottle design has become a design icon

Creative director Connie Birdsall examines how Coca-Cola’s bottle has evolved into a timeless and instantly recognizable icon.

July 29, 2015

Why the product is no longer the star in business growth

Partner Dylan Stuart explains why innovating the customer experience is driving differentiation.

July 24, 2015

The Hipster Hyatt: How hotel chains are retooling to lure Millennials

Our work on the Hyatt Centric visual identity is highlighted as part of the chain’s effort to reach a different, more modern customer.

July 23, 2015

The human touch

Simon Glynn, senior partner and director of EMEA, explains why financial brands need to take a human era approach to meet customers’ changing expectations

June 24, 2015

Leading by example

Senior design partner Su Mathews Hale discusses her early days as a designer, her goals for the future of AIGA, and the need for more women in design leadership roles.

June 23, 2015

Employer branding: all theory and no action?

Senior partner and director of EMEA Simon Glynn unpacks the importance of ensuring that a brand is as present to prospective employees as customers.

June 20, 2015

Brand Identity Examples from Lippincott’s Rodney Abbot

Senior Partner Rodney Abbot is interviewed about his professional background, his sources of inspiration, and how to successfully launch a new identity within a large global organization.

June 19, 2015

6 Tips for Designing Happiness

Senior Partner and Director of Experience Innovation Randall Stone and Associate Dan Clay unveil that the secret to customer loyalty is less about the moment of interaction and more about the before and after. They outline six innovative tips brands can leverage to create happiness halos amongst consumers. 

June 10, 2015

How can brands survive in the age of the driverless car?

Partner Dylan Stuart describes why the auto industry is on the verge of an exciting opportunity and explains how car brands can leverage consumer and technology shifts to deliver outstanding customer experiences. 

June 10, 2015

5 Legacy Brands That Evolved Insanely Well Over The Decades

Senior Partner and Chief Operating Officer Suzanne Hogan discusses legacy brand's successful evolutions, as well as the steps companies should take toward reinvention. She describes how technology can be a catalyst to propel companies forward, creating experiences consumers expect and want. 

May 21, 2015