CEO Rick Wise discusses how behavioral economics help create differentiated experiences.
Lippincott explores Google’s bold move to create a parent company for its numerous brands and what this means for the company going forward.
Our work on the name, identity, and logo for Optiv is reviewed as simple and elegant.
Chief strategy and client officer John Marshall unpacks how some of the biggest brands in Silicon Valley are rewriting the rules and poses some questions for Google on how it will address its new Alphabet brand.
Chief strategy and client officer John Marshall examines how Goggle’s creation of Alphabet breaks the rules of business.
John Marshall, chief strategy and client officer, explains how the Alphabet name signifies further innovation to come from Google.
Our work on the new brand's naming, strategy, and design is highlighted.
Our work on the naming, strategy, and visual identity for Optiv Security is profiled.
Our upcoming exhibit Like me: Our bond with brands is highlighted.
Senior partner Lee Coomber examines how startups are using experience innovation to differentiate themselves and how larger, more well known brands are starting to follow suit.