Brand is buzz worthy

5 Legacy Brands That Evolved Insanely Well Over The Decades

Senior Partner and Chief Operating Officer Suzanne Hogan discusses legacy brand's successful evolutions, as well as the steps companies should take toward reinvention. She describes how technology can be a catalyst to propel companies forward, creating experiences consumers expect and want. 

May 21, 2015

Top 10 Lessons From Iconic: Chicago

Partner Hilary Folger speaks at Iconic: Chicago about the steps companies should take to help their brands become icons. Her advice — to focus on authenticity in order to prove successful  — is part of this event roundup. 

May 20, 2015

8 ways the use of color in branding is evolving

Senior partner Brendán Murphy examines the changing role of color in design and branding. He outlines eight different ways the use of color in branding is evolving. 

May 6, 2015

Sales up at new Lotte Duty Free store format

Lippincott created the design strategy behind Lotte Duty Free's new store format, incorporating state-of-the-art technology and dynamic digital content. Partner Hyun-Joo Eum describes the new retail environment, as well as how we helped to deliver maximum impact on customer experience while preserving retail space. 

May 1, 2015

Hyatt enters lifestyle hotel fray

Partner Alissa Tribelli weighs in on Hyatt Centric, a new lifestyle brand from Hyatt Hotels. She describes the strategy behind the brand's positioning, as well as the significance of the logo and visual system. 

April 29, 2015

The changing role of color in modern-day branding

Senior partner Brendán Murphy describes the role that color should play in branding given the shift to the digital world. He outlines ten ideas to keep in mind to use color to better connect with consumers and exhibit authentic brand personalities.

April 27, 2015

Marketing innovation is about experience

CEO Rick Wise describes how to turn brand customers into advocates and how marketers can use experience innovation to produce experiences that resonate emotionally. He offers four guiding principles to consider when reconceiving the customer experiences of tomorrow. 

April 24, 2015

Why we need a global human/technology manifesto

Senior partner Ian Wood urges companies to consider the human factor when delivering innovative technological experiences and products. He describes how technology brings with it exciting possibilities and challenges, and he outlines three criteria to consider in order to prove successful in an era of increasingly human brands. 

April 20, 2015

How Su Mathews Hale is designing the future for women

Senior partner Su Mathews Hale is profiled about her career, leadership style, women in design, and passion for developing female talent.

April 17, 2015

Autotrader Takes To The Road

Partner Michelle Matthews describes Autotrader's new brand identity and strategic direction, as well as the various ways its updated logo can be interpreted. 

April 13, 2015