Partner Michelle Matthews describes Autotrader's new brand identity and strategic direction, as well as the various ways its updated logo can be interpreted.
Lippincott worked with Hyatt to develop its latest hotel brand, including the line's brand positioning, visual identity, and launch elements.
Lippincott worked with GeoPost, one of Europe's largest parcel delivery services, to create a new brand — DPDgroup. The collaboration included a new name, brand architecture, logo, visual system, and signature experiences.
Lippincott helped to create Autotrader's new identity and brand expression. Partner Michelle Matthews describes the strategy and intent behind the company's new logo.
Senior Partner and Director of Experience Innovation Randall Stone, who spoke at SXSW 2015, describes the differences between liked and loved brands and outlines the necessary criteria to capture consumers' hearts.
Lippincott's work on Hyatt Centric — a recently unveiled lifestyle hotel brand for "Modern Explorers" — is featured. Lippincott supported Hyatt in the development of the new brand's positioning, visual identity, and launch event. The article focuses on the brand's eclectic visual style, as well as the strategy behind its new logo.
Partner Dylan Stuart describes how the rise of the driverless car presents the auto industry with its biggest design opportunity ever, as new technology will allow for the reinvention of cars' aesthetics and experience of mobility.
DPDgroup's new logo and visual identity are featured as part of this weekly round up. GeoPost, Europe's premier delivery service network, has united its commercial businesses under one new brand, and the article cites Lippincott's work on the development of DPDgroup's strategy and expression.
Lippincott's collaboration with GeoPost, Europe's leading parcel delivery service, on the creation of a new brand — DPDgroup — is featured. Lippincott helped to deliver its new positioning, logo, visual identity, and signature experiences to align and unite the company's four commercial brands.
Lippincott's work on Southwest Airlines' new brand strategy and design is featured, as is the firm's collaboration with Monotype on a new, curated collection of typefaces — Brands with Heart. Senior partner Rodney Abbot describes how companies can use typography to express their human sides and deliver more authentic, distinctive voices.