Brand is buzz worthy

Skift Global Forum 2015: Lippincott CEO on Better Experience Design Through Science

CEO Rick Wise discusses how behavioral economics help create differentiated experiences. 

August 14, 2015

How Google is breaking the rules of corporate branding to get its Alphabet to pay off

Lippincott explores Google’s bold move to create a parent company for its numerous brands and what this means for the company going forward. 

August 13, 2015

’Round and ’Round it Goes

Our work on the name, identity, and logo for Optiv is reviewed as simple and elegant.

August 13, 2015

Alphabet Shows How Silicon Valley Keeps Breaking the Rules

Chief strategy and client officer John Marshall unpacks how some of the biggest brands in Silicon Valley are rewriting the rules and poses some questions for Google on how it will address its new Alphabet brand.

August 13, 2015

Why it doesn’t matter if people think ‘Alphabet’ is a good brand name or not

Chief strategy and client officer John Marshall examines how Goggle’s creation of Alphabet breaks the rules of business.

August 11, 2015

Why Alphabet May Spell Good News for Google’s Brand

John Marshall, chief strategy and client officer, explains how the Alphabet name signifies further innovation to come from Google.

August 11, 2015

Lippincott creates Optiv brand for merged cyber security firm

Our work on the new brand's naming, strategy, and design is highlighted. 

August 10, 2015

Lippincott Brands Optiv Security

 Our work on the naming, strategy, and visual identity for Optiv Security is profiled.

August 6, 2015

Like me: our bond with brands

Our upcoming exhibit Like me: Our bond with brands is highlighted. 

August 3, 2015

What startups can teach us about branding

Senior partner Lee Coomber examines how startups are using experience innovation to differentiate themselves and how larger, more well known brands are starting to follow suit.

August 3, 2015