Brand is buzz worthy

Autotrader Grows Up

Lippincott helped to create Autotrader's new identity and brand expression. Partner Michelle Matthews describes the strategy and intent behind the company's new logo. 

March 26, 2015

How can brands turn ‘likes’ into love?

Senior Partner and Director of Experience Innovation Randall Stone, who spoke at SXSW 2015, describes the differences between liked and loved brands and outlines the necessary criteria to capture consumers' hearts. 

March 26, 2015

Hyatt Centric Launches with Identity by Lippincott

Lippincott's work on Hyatt Centric — a recently unveiled lifestyle hotel brand for "Modern Explorers" — is featured. Lippincott supported Hyatt in the development of the new brand's positioning, visual identity, and launch event. The article focuses on the brand's eclectic visual style, as well as the strategy behind its new logo. 

March 26, 2015

The Car Industry Is on the Verge of Its Biggest Design Opportunity Ever

Partner Dylan Stuart describes how the rise of the driverless car presents the auto industry with its biggest design opportunity ever, as new technology will allow for the reinvention of cars' aesthetics and experience of mobility. 

March 24, 2015

DPDgroup Rebrand

DPDgroup's new logo and visual identity are featured as part of this weekly round up. GeoPost, Europe's premier delivery service network, has united its commercial businesses under one new brand, and the article cites Lippincott's work on the development of DPDgroup's strategy and expression. 

March 24, 2015

Straightforward Brand Consolidation for the DPDgroup

Lippincott's collaboration with GeoPost, Europe's leading parcel delivery service, on the creation of a new brand — DPDgroup — is featured. Lippincott helped to deliver its new positioning, logo, visual identity, and signature experiences to align and unite the company's four commercial brands. 

March 24, 2015

Southwest Redesign Gives Even Airline Snacks a Bold Overhaul

Lippincott's work on Southwest Airlines' new brand strategy and design is featured, as is the firm's collaboration with Monotype on a new, curated collection of typefaces — Brands with Heart. Senior partner Rodney Abbot describes how companies can use typography to express their human sides and deliver more authentic, distinctive voices. 

March 23, 2015

How Typography Can Give Your Brand Personality

Senior Partner Rodney Abbot explores how brands are creating their own typefaces to set themselves apart and express their human sides. He references our recent work with Southwest Airlines, as well as "Brands With Heart," a collection of typefaces — conceived by Lippincott and Monotype — that can help companies connect on more emotional levels.  

March 20, 2015

The Art of a Heartfelt Redesign

Senior Partner Rodney Abbot describes why Southwest Airlines' new logo and accessible font are a case study in how iconography can convey the human values of large corporations. 

March 19, 2015

Finding Love in a World of Likes

Senior Partner and Director of Experience Innovation Randall Stone, who spoke at SXSW 2015, discusses how to create magnetic digital experiences. In a world of "likes," he poses key questions to help organizations build brands that consumers love and can't live without. 

March 18, 2015