Brand Strategy and Design

Brand is buzz worthy

Alex de Jánosi talks to Digiday about brands creating their own fonts

Online marketplace Zazzle has recently created its own typeface, a natural progression after a series of changes at Zazzle, which recently moved into a new headquarters and redesigned its website. Lippincott design partner Alex de Jánosi explains why brands with global presences to think about investing in their own fonts. 

August 8, 2014

Dave Mayer shares his views on how the best brand cultures start with the CMO

Brand culture starts with having a meaningfully differentiated, purpose-driven idea that the organization can rally around. CMOs are uniquely positioned to influence establishing or sustaining a brand culture.

August 7, 2014

Connie Birdsall lends her expertise on the good and bad of logo redesign to The Guardian

People are always falling out with brands, whether it is about ethical behaviour, product changes, or failure to match the competition. Strategies for how brands can ensure a smooth transition and how to deal with backlash are provided by branding experts, including senior partner and creative director Connie Birsdall. 

August 1, 2014

Digiday includes Lippincott’s work on Avianca in their roundup of the best branding in the airline industry

There are many situations in which an airline may choose to rebrand. Our work on the merger-prompted Avianca rebrand is highlighted as one of four successful recent airline rebrandings. 

July 29, 2014

Identityworks on the new Eteris name and logo designed by Lippincott

Senior partners Tim Cunningham and Rodney Abbot speak with Identityworks about Lippincott’s role in designing the name and identity for newly formed Eteris.

July 15, 2014

Lippincott’s work on Eteris’ new identity, name and logo featured in Brand New

Eteris is the newly formed company resulting from the merger of Applied Materials and Tokyo Electron. Read how we worked with our partner Axhum Lippincott in Tokyo to help introduce the new brand and identity to the world.

July 15, 2014

Designing design education: Lippincott weighs in on what the best schools do

Design partner Daniel Johnston draws upon his recruiting experience and unpacks what a strong design education does for a candidate and what the best schools have in common. 

July 11, 2014

The Branding Source features Lippincott’s work for Eteris

The Branding Source details the new name and logo design for Eteris, created by Lippincott and Axhum Lippincott.

July 9, 2014

Lippincott brands new tech company Eteris in DesignWeek

DesignWeek features the new identity and name work created by Lippincott for the newly launched Eteris, formed by the merger of Applied Materials and Tokyo Electron.

July 9, 2014

Lippincott’s work for Olive Garden is profiled in BloombergBusinessweek

Olive Garden has begun rolling out a refreshed look and feel for its restaurants, including a Lippincott-designed new brand identity, the first in more than 15 years. Read more about the changes and the strategic rationale behind the refreshed brand. 

July 9, 2014