Brand is buzz worthy

Southwest lands new look

Lippincott collaborates with Southwest Airlines to arrive at new icon that reflects an emphasis on customer care. Lippincott senior partner Steve Lawrence describes how Southwest “has literally put their heart out there."

September 18, 2014

The Branding Roundtable: How branding agencies brand themselves

What is a branding agency? Chief Marketing Officer Heather Stern joins the discussion by addressing this question and explaining how we—as a firm—define and differentiate ourselves for our clients.

September 15, 2014

Lippincott featured in Stuart Elliot’s weekly news roundup

In its News from the Advertising Industry section, the New York Times highlights Lippincott’s acquisition of Bonfire Communications.

September 14, 2014

Southwest Airlines introduces new livery and visual system

Up-close images of Southwest’s new livery, showcasing the unique spirit and heart of the refreshed brand. Southwest partners with Lippincott and other agencies to distill 40 years of history into one progressive visual system. 

September 11, 2014

Lippincott’s first acquisition in the firm’s 70-year history

Lippincott welcomes Bonfire Communications, an employee engagement and internal communications agency.

September 10, 2014

Lippincott acquires Bonfire

Acquisition will enhance the firm’s ability to address all aspects of brand building from strategy and expression through customer experience and employee behavior.

September 10, 2014

Bonfire acquisition to bolster Lippincott Organizational Engagement practice

Lippincott acquires Bonfire Communications to bolster its Organizational Engagement practice, reflecting the evolution of the brand building approach.

September 10, 2014

Love is in the air

Lippincott helps Southwest Airlines to design its new logo, identity, and livery as the airline announces plans to expand into new markets.

September 9, 2014

Southwest Airlines flies new heart

Lippincott partnered with Southwest Airlines to help the airline reach its latest destination: an updated, fully integrated visual system. Senior partner Rodney Abbot describes how the process was not solely focused on the livery or logo but instead on Southwest’s broader brand expression.

September 9, 2014

Southwest updates visual system amid year of growth

Southwest Airlines updates its visual expression and system amid a year of change and growth. The new positioning includes a reimagined livery design, improved website, and updated in-airport branding.

September 8, 2014