Blog highlights JDA’s exciting partnership with Lippincott and how the “plan to deliver” tagline reflects the B2B firm’s mission.
Lippincott partners with JDA to redefine its brand after years of growth and subsequent acquisitions.
Lippincott helps JDA to design its new, fresh logo and tagline.
Supply chain management and retail planning software company partners with Lippincott to arrive at new brand positioning, including an updated logo and simplified tagline.
Blog describes how Lippincott helped Southwest to update its brand assets. Senior partner Rodney Abbott outlines the process of delivering vibrant customer experiences yet staying true to Southwest’s iconic positioning.
This article explores the roles of gender positioning and branding in modern-era corporations and consumer-facing brands. Lippincott’s creative director, Connie Birdsall, explains how we help companies move beyond gender toward more human, approachable, empathetic brands.
CEO Rick Wise discusses the recent acquisition of Bonfire Communications and the shift in the ways that organizations leverage employees to build their brands internally and externally.
As companies strive to forge deeper, more human connections with their customers, CMOs are turning to employees as brand ambassadors. Senior partner Gordon Rudow speaks to this evolving role of the CMO.
Ian Wood's recent appointment to senior partner in the London office is featured in The Times' Accounts and People of Note in the Advertising Industry.
Marketers can have success today by taking ownership of the entire customer experience and steering all interfaces between the company and the customer. Senior partners Randall Stone and James Wright describe the notion of Experience Innovation and the necessity for marketers to own all touch points.