Brand is buzz worthy

Cory Cruser’s appointment featured in The New York Times

New partner joins experience innovation practice in New York

November 24, 2014

Lippincott adds Cory Cruser as partner

Cory Cruser joins Lippincott’s experience innovation practice based out of New York.

November 18, 2014

JDA delivers new plan

Blog highlights JDA’s exciting partnership with Lippincott and how the “plan to deliver” tagline reflects the B2B firm’s mission.

October 30, 2014

Lippincott designs new logo for JDA Software

Lippincott partners with JDA to redefine its brand after years of growth and subsequent acquisitions.

October 29, 2014

Diamond. Period.

Lippincott helps JDA to design its new, fresh logo and tagline. 

October 29, 2014

JDA Software launches rebranding push

Supply chain management and retail planning software company partners with Lippincott to arrive at new brand positioning, including an updated logo and simplified tagline. 

October 28, 2014

True Colors: Why Southwest’s new look is full of heart

Blog describes how Lippincott helped Southwest to update its brand assets. Senior partner Rodney Abbott outlines the process of delivering vibrant customer experiences yet staying true to Southwest’s iconic positioning. 

October 27, 2014


Gender equality? Not in business branding.

This article explores the roles of gender positioning and branding in modern-era corporations and consumer-facing brands. Lippincott’s creative director, Connie Birdsall, explains how we help companies move beyond gender toward more human, approachable, empathetic brands.

October 17, 2014

Plain sailing at Lippincott

CEO Rick Wise discusses the recent acquisition of Bonfire Communications and the shift in the ways that organizations leverage employees to build their brands internally and externally. 

October 14, 2014

Can you inspire employees to deliver your next big idea?

As companies strive to forge deeper, more human connections with their customers, CMOs are turning to employees as brand ambassadors. Senior partner Gordon Rudow speaks to this evolving role of the CMO.

October 13, 2014