Lippincott collaborates with Southwest Airlines to arrive at new icon that reflects an emphasis on customer care. Lippincott senior partner Steve Lawrence describes how Southwest “has literally put their heart out there."
What is a branding agency? Chief Marketing Officer Heather Stern joins the discussion by addressing this question and explaining how we—as a firm—define and differentiate ourselves for our clients.
In its News from the Advertising Industry section, the New York Times highlights Lippincott’s acquisition of Bonfire Communications.
Up-close images of Southwest’s new livery, showcasing the unique spirit and heart of the refreshed brand. Southwest partners with Lippincott and other agencies to distill 40 years of history into one progressive visual system.
Lippincott welcomes Bonfire Communications, an employee engagement and internal communications agency.
Acquisition will enhance the firm’s ability to address all aspects of brand building from strategy and expression through customer experience and employee behavior.
Lippincott acquires Bonfire Communications to bolster its Organizational Engagement practice, reflecting the evolution of the brand building approach.
Lippincott helps Southwest Airlines to design its new logo, identity, and livery as the airline announces plans to expand into new markets.
Lippincott partnered with Southwest Airlines to help the airline reach its latest destination: an updated, fully integrated visual system. Senior partner Rodney Abbot describes how the process was not solely focused on the livery or logo but instead on Southwest’s broader brand expression.
Southwest Airlines updates its visual expression and system amid a year of change and growth. The new positioning includes a reimagined livery design, improved website, and updated in-airport branding.