Brand is buzz worthy

Why we need a global human/technology manifesto

Senior partner Ian Wood urges companies to consider the human factor when delivering innovative technological experiences and products. He describes how technology brings with it exciting possibilities and challenges, and he outlines three criteria to consider in order to prove successful in an era of increasingly human brands. 

April 20, 2015

How Su Mathews Hale is designing the future for women

Senior partner Su Mathews Hale is profiled about her career, leadership style, women in design, and passion for developing female talent.

April 17, 2015

Autotrader Takes To The Road

Partner Michelle Matthews describes Autotrader's new brand identity and strategic direction, as well as the various ways its updated logo can be interpreted. 

April 13, 2015

Lippincott Designs New Hotel Brand ‘Hyatt Centric’

Lippincott worked with Hyatt to develop its latest hotel brand, including the line's brand positioning, visual identity, and launch elements. 

April 13, 2015

Lippincott Creates New Identity for Parcel Group DPD

Lippincott worked with GeoPost, one of Europe's largest parcel delivery services, to create a new brand — DPDgroup. The collaboration included a new name, brand architecture, logo, visual system, and signature experiences. 

March 31, 2015

Autotrader Grows Up

Lippincott helped to create Autotrader's new identity and brand expression. Partner Michelle Matthews describes the strategy and intent behind the company's new logo. 

March 26, 2015

How can brands turn ‘likes’ into love?

Senior Partner and Director of Experience Innovation Randall Stone, who spoke at SXSW 2015, describes the differences between liked and loved brands and outlines the necessary criteria to capture consumers' hearts. 

March 26, 2015

Hyatt Centric Launches with Identity by Lippincott

Lippincott's work on Hyatt Centric — a recently unveiled lifestyle hotel brand for "Modern Explorers" — is featured. Lippincott supported Hyatt in the development of the new brand's positioning, visual identity, and launch event. The article focuses on the brand's eclectic visual style, as well as the strategy behind its new logo. 

March 26, 2015

The Car Industry Is on the Verge of Its Biggest Design Opportunity Ever

Partner Dylan Stuart describes how the rise of the driverless car presents the auto industry with its biggest design opportunity ever, as new technology will allow for the reinvention of cars' aesthetics and experience of mobility. 

March 24, 2015

DPDgroup Rebrand

DPDgroup's new logo and visual identity are featured as part of this weekly round up. GeoPost, Europe's premier delivery service network, has united its commercial businesses under one new brand, and the article cites Lippincott's work on the development of DPDgroup's strategy and expression. 

March 24, 2015