Brand Strategy and Design

We see brand as building buzz.

Connie Birsdall examines her influences and career at Lippincott

Lippincott's Creative Director sits down with Designboom to discuss her inherent love of art, how it has shaped her career in design, and provides some key lessons she's garnered along the way.

April 22, 2014

Anand Sampat offers insights to iMedia Connection about how brand can help a company become an innovator

Innovation -- everyone's talking about it. Almost all corporate mission pages cite innovation as a strategic priority. But are businesses talking about the wrong kind of innovation? For much of history, innovation has usually focused on the product. Improving product performance, adding new product features, or creating new products altogether have usually been the cornerstones of most innovation strategies. And we often talk about approaching innovation through the power of experience. Yet there's one lever at a company's disposal that is often overlooked as a compass for innovation -- brand.

April 8, 2014

Lippincott’s RVIP highlighted as 1 of the 7 best brand activations at SXSW

Our innovative party on wheels is included in this roundup of "7 Marketing Wins" from this year's SXSW.

April 7, 2014

WIRED Insider Recaps Lippincott’s One-of-a-Kind Brand Experience at SXSW

Lippincott, global experts in bringing brand experiences to life, traveled to Austin, Texas and back this month for SXSWi, bringing the idea of “Where Are We Going?” to life and into the conversations on the streets of Austin from South Congress to Sixth Street.   Partnering with {RV}IP Lounge – a mobile karaoke lounge and a WIRED favorite – Lippincott activated an experience design takeover of this one-of-a-kind mobile lounge and karaoke bar. South by attendees tweeted out their pick-up requests and lined up to join the roving vehicle.  This was one of the most talked about experiences at this year’s 21st annual South by Southwest. 

March 31, 2014

Dave Mayer shares his insight on hiring excellent product marketers with The Agency Post

Many service-led brands hire marketers from a leading agency or legendary product brand.  After all, the rigor and creativity practiced by these product marketers is unmatched.  These roles have been the tough and coveted challenges of the marketing world and the source of great talent.  However, we believe these skills are necessary but not sufficient for the service marketer. Below are three principles from those who get it right:

March 27, 2014

Marc Hohmann discusses the use of paradox in design for HOW Design

A paradox is a super-exciting starting point for creating the impossible—a force that can drive today’s cutting edge of visual expression and perception. Through the idea of paradox, we can design new experiences through a collision of juxtapositions to make a whole. 

March 26, 2014

Randall Stone discusses his first SXSW experience in MediaPost

Wow. “South By”, as I quickly learned to refer to it as, was a true experience.  And, why shouldn't it be? It combines intelligence and brilliance with casual unsophistication.

March 25, 2014

PRNewser reports on the recent promotions of Fabian Diaz and Allen Gove to senior partner

Lippincott announced the promotions of both Fabian Diaz and Allen Gove, to the position of senior partner.

March 19, 2014

BizBash features Lippincott’s RVIP in “35 Things You Missed at SXSW This Year”

Brand strategy and design firm Lippincott's "RVIP" was a roving karaoke party bus that aimed to answer the question: “Where are we going?” Festivalgoers were encouraged to hop onto the bus, meet new people, grab a drink, sing, and make new connections.

March 18, 2014

Michael D’Esopo explains when a brand should consider a name change in American Banker

Recently, there's been some talk in the media about financial companies. Specifically, SAC Capital, which pleaded guilty to insider trading last year, is reportedly changing its name as it switches from a hedge fund to a family office. Presumably, such a move would be a helpful first step as the company begins to rebuild its reputation in the face of its legal challenges.

March 12, 2014