This article explores the roles of gender positioning and branding in modern-era corporations and consumer-facing brands. Lippincott’s creative director, Connie Birdsall, explains how we help companies move beyond gender toward more human, approachable, empathetic brands.
CEO Rick Wise discusses the recent acquisition of Bonfire Communications and the shift in the ways that organizations leverage employees to build their brands internally and externally.
As companies strive to forge deeper, more human connections with their customers, CMOs are turning to employees as brand ambassadors. Senior partner Gordon Rudow speaks to this evolving role of the CMO.
Ian Wood's recent appointment to senior partner in the London office is featured in The Times' Accounts and People of Note in the Advertising Industry.
Marketers can have success today by taking ownership of the entire customer experience and steering all interfaces between the company and the customer. Senior partners Randall Stone and James Wright describe the notion of Experience Innovation and the necessity for marketers to own all touch points.
Lippincott collaborates with Southwest Airlines to arrive at new icon that reflects an emphasis on customer care. Lippincott senior partner Steve Lawrence describes how Southwest “has literally put their heart out there."
Southwest Airlines discusses the recent updating and change of their visual identity in the September issue of their in-flight magazine.
What is a branding agency? Chief Marketing Officer Heather Stern joins the discussion by addressing this question and explaining how we—as a firm—define and differentiate ourselves for our clients.
In its News from the Advertising Industry section, the New York Times highlights Lippincott’s acquisition of Bonfire Communications.
Up-close images of Southwest’s new livery, showcasing the unique spirit and heart of the refreshed brand. Southwest partners with Lippincott and other agencies to distill 40 years of history into one progressive visual system.