Senior partners Steve Lawrence & Rodney Abbot describe their involvement in the strategy and design behind Southwest Airlines’ new brand expression. The piece highlights the partnership between Lippincott & Southwest, the process behind the brand refresh, and key insights into successful brand transformation.
“Brands with Heart” — a collaboration between Monotype and Lippincott — is featured as a new collection of typefaces that allows brands to express their emotions. Senior partner Rodney Abbot describes why brands are embracing their human sides and highlights our recent work with Southwest Airlines that resulted in the launch of a new typeface — Southwest Sans.
Partner Dylan Stuart is interviewed on when we can expect driverless, autonomous cars, as well as about reimagining the future of cars as a new consumer experience. The article was originally published in the London Evening Standard.
CEO Rick Wise is interviewed about how to build successful brands today, our recent casework with Southwest Airlines and Black & Decker, and the firm's acquisition of Bonfire.
Senior partner and global director of strategy John Marshall describes the power of the catalyst and identifies how to find the catalysts that will generate the most impact for your brand.
Senior partners Simon Glynn & Michael D’Esopo highlight how leading B2B companies treat brand as a bigger idea and outline the three ways brand can be leveraged to deliver long-term value.
In anticipation of Valentine's Day, Lippincott's work with Southwest Airlines is featured in this round-up of "Logos with Heart."
Senior partner and global director of strategy John Marshall describes how catalysts can help cut through the clutter and grab people's attention. He reveals three guidelines to help identify the most powerful catalysts for your brand.
Senior partner and global director of strategy John Marshall weighs in on how brands can stand out with Super Bowl ads that highlight timely and relevant issues in a changing world.
Design partner Marc Hohmann explores the history and evolution of the idea of normalcy in design, citing exemplars across various design applications.