Creative director Connie Birdsall examines how Coca-Cola’s bottle has evolved into a timeless and instantly recognizable icon.
Partner Dylan Stuart explains why innovating the customer experience is driving differentiation.
Our work on the Hyatt Centric visual identity is highlighted as part of the chain’s effort to reach a different, more modern customer.
Simon Glynn, senior partner and director of EMEA, explains why financial brands need to take a human era approach to meet customers’ changing expectations
Senior design partner Su Mathews Hale discusses her early days as a designer, her goals for the future of AIGA, and the need for more women in design leadership roles.
Senior partner and director of EMEA Simon Glynn unpacks the importance of ensuring that a brand is as present to prospective employees as customers.
Senior Partner Rodney Abbot is interviewed about his professional background, his sources of inspiration, and how to successfully launch a new identity within a large global organization.
Senior Partner and Director of Experience Innovation Randall Stone and Associate Dan Clay unveil that the secret to customer loyalty is less about the moment of interaction and more about the before and after. They outline six innovative tips brands can leverage to create happiness halos amongst consumers.
Partner Dylan Stuart describes why the auto industry is on the verge of an exciting opportunity and explains how car brands can leverage consumer and technology shifts to deliver outstanding customer experiences.
Senior Partner and Chief Operating Officer Suzanne Hogan discusses legacy brand's successful evolutions, as well as the steps companies should take toward reinvention. She describes how technology can be a catalyst to propel companies forward, creating experiences consumers expect and want.