Brand is buzz worthy

The Heart of Customer Satisfaction

Senior partners Steve Lawrence & Rodney Abbot describe their involvement in the strategy and design behind Southwest Airlines’ new brand expression. The piece highlights the partnership between Lippincott & Southwest, the process behind the brand refresh, and key insights into successful brand transformation. 

February 27, 2015

The Fonts That Will Make Your Brand Trustworthy

“Brands with Heart” — a collaboration between Monotype and Lippincott — is featured as a new collection of typefaces that allows brands to express their emotions. Senior partner Rodney Abbot describes why brands are embracing their human sides and highlights our recent work with Southwest Airlines that resulted in the launch of a new typeface — Southwest Sans.  

February 25, 2015

Driverless cars: how life may change

Partner Dylan Stuart is interviewed on when we can expect driverless, autonomous cars, as well as about reimagining the future of cars as a new consumer experience. The article was originally published in the London Evening Standard.

February 24, 2015

One on One with Lippincott’s Rick Wise

CEO Rick Wise is interviewed about how to build successful brands today, our recent casework with Southwest Airlines and Black & Decker, and the firm's acquisition of Bonfire.

February 24, 2015

Find The Catalyst To Ignite Change For Your Brand

Senior partner and global director of strategy John Marshall describes the power of the catalyst and identifies how to find the catalysts that will generate the most impact for your brand. 

February 20, 2015

B2Bs buckle down on branding

Senior partners Simon Glynn & Michael D’Esopo highlight how leading B2B companies treat brand as a bigger idea and outline the three ways brand can be leveraged to deliver long-term value. 

February 13, 2015

Logos with heart

In anticipation of Valentine's Day, Lippincott's work with Southwest Airlines is featured in this round-up of "Logos with Heart." 

February 13, 2015

How Brands Create ‘Catalyst Moments’

Senior partner and global director of strategy John Marshall describes how catalysts can help cut through the clutter and grab people's attention. He reveals three guidelines to help identify the most powerful catalysts for your brand. 

February 4, 2015

The Super Bowl: A big stage for culture change

Senior partner and global director of strategy John Marshall weighs in on how brands can stand out with Super Bowl ads that highlight timely and relevant issues in a changing world. 

January 23, 2015

Beyond Normcore: the inherent meaning of normal design

Design partner Marc Hohmann explores the history and evolution of the idea of normalcy in design, citing exemplars across various design applications.

January 22, 2015