Creative director Connie Birdsall sits down to discuss her life, work, and sources of inspiration in "Portrait of a Creative."
Simon Glynn speaks with The Economist about the value of brands and the message sent to both consumers and employees.
Design partner Marc Hohmann examines the fundamental importance of lightness in design, and the freedom of interpretation that this concept provides.
Design partner Su Mathews Hale is profiled in the July/August 2014 issue of Graphic Design USA, where she is featured as the new president-elect of AIGA.
Brendán Murphy and Emma DeFelice examine the traits that Human Era brands use to find their true voice and personality.
Online marketplace Zazzle has recently created its own typeface, a natural progression after a series of changes at Zazzle, which recently moved into a new headquarters and redesigned its website. Lippincott design partner Alex de Jánosi explains why brands with global presences should think about investing in their own fonts.
Brand culture starts with having a meaningfully differentiated, purpose-driven idea that the organization can rally around. CMOs are uniquely positioned to influence establishing or sustaining a brand culture.
People are always falling out with brands, whether it is about ethical behaviour, product changes, or failure to match the competition. Strategies for how brands can ensure a smooth transition and how to deal with backlash are provided by branding experts, including senior partner and creative director Connie Birsdall.
There are many situations in which an airline may choose to rebrand. Our work on the merger-prompted Avianca rebrand is highlighted as one of four successful recent airline rebrandings.
Senior partners Tim Cunningham and Rodney Abbot speak with Identityworks about Lippincott’s role in designing the name and identity for newly formed Eteris.