Brand is buzz worthy

The Super Bowl: A big stage for culture change

Senior partner and global director of strategy John Marshall weighs in on how brands can stand out with Super Bowl ads that highlight timely and relevant issues in a changing world. 

January 23, 2015

Beyond Normcore: the inherent meaning of normal design

Design partner Marc Hohmann explores the history and evolution of the idea of normalcy in design, citing exemplars across various design applications.

January 22, 2015

Enter the Catalyst

Catalysts are the bold moves that can energize a brand’s purpose and accelerate business results. They can take many forms — from brief sparks that inject a bolt of electricity into an organization to the more permanent change that fuels ongoing action. Featured in the Association of National Advertisers' January Magazine, Lippincott’s John Marshall, Rodney Abbot, and Matt Miksa describe what makes a great catalyst, as well as the best ways to find them within your organization. 

January 8, 2015

We are doing digital wrong

Cory Cruser, partner in experience innovation, discusses the behavioral shift resulting from digital interaction and how brands should innovate their digital strategies.

January 5, 2015

5 big branding trends for 2015

Creative director Connie Birdsall unpacks the standout Human Era brands of 2014 and provides advice for how organizations can unlock value in 2015 by connecting in truly authentic ways.

January 2, 2015

Lippincott’s holiday card stands out

Our 2014 holiday card—highlighting our pro-bono partnership with Creative Art Works—is featured in MediaPost's blog. The post emphasizes the card’s ability to provide positivity and warmth in an age when social chatter can sometimes be negative.

December 24, 2014

Southwest Airlines featured as one of the best identities of 2014

Lippincott's work on the redesign of Southwest's is highlighted as one of the best identities of 2014 in Brand New's end of year list. 

December 22, 2014

BLACK+DECKER featured as one of the 20 biggest logo redesigns of 2014

Lippincott's work on BLACK+DECKER’s new logo and identity is profiled in Creative Bloq’s year-end roundup.

December 19, 2014

Lippincott’s holiday card featured in PR industry list

Our 2014 holiday card, for which we partnered with our pro-bono partner Creative Art Works, was featured on PRNewser’s list of holiday cards. 

December 17, 2014

Viva la aerolínea

A profile of Lippincott’s work on the Avianca rebrand following its merger with Taca, with insights from senior partners Rodney Abbot and Steve Lawrence.

December 16, 2014