Brand Strategy and Design

Why Lippincott

Lippincott, a leading brand strategy and design consultancy, works with some of the world’s leading companies and organizations to create truly innovative and pioneering brands.

Using cutting-edge methodologies, and industry-leading intellectual capital, Lippincott creates world-class brands that succeed and endure in a dynamic world. Building on an impressive legacy, Lippincott is constantly innovating; from internal brand tracking using our BrandView tools to our compelling and unexpected designs, we are only satisfied when the highest possibility of a brand has been fulfilled.

Lippincott pioneered the discipline of corporate identity, design and brand strategy consulting. We have been creating and repositioning powerful, lasting brands in every category since 1943. From creating the original Coca-Cola swirl and Duracell identity, to helping to transform Samsung, Walmart, McDonald’s and Delta, we have a long track record of partnering with the world’s most exciting brands.

Why work for us?

Lippincott has an enviable track record in solving the most complex branding challenges for a wide variety of premiere brands and companies. Our track record is driven by an understanding of the art and science of branding; a disciplined process, deep experience and the hands-on approach of our teams.

We encourage our professionals to work on compact, collaborative teams and experience all types of engagements with clients. At Lippincott, you will be exposed to many industries and projects, making for an exciting, dynamic work environment that facilitates career development in a broad set of skills across a range of companies.

Who we are

Our people are friendly, creative, pioneering, smart and passionate about brands. We recognize the hard work and dedication of our consultants and designers. In fact, senior professionals at Lippincott have tenures that far exceed the industry average.

At Lippincott, diversity is not about creed or nationality. We value diversity of thought and experience as it informs the brands we create and transform. With a well-rounded team of architects, designers, sociologists, anthropologists and economists (among others) from around the world, we bring our expansive experience across industries and disciplines to create compelling work for our clients.

Employee Networking and other groups:

  • WOW, Women of Oliver Wyman
  • GLOW, Gays and Lesbians of Oliver Wyman
  • Lippincott Culture Club
  • Accessibility and Inclusion at Marsh & McLennan (AIM)

What we do and why it matters

Having worked with more than 3,000 clients worldwide, Lippincott has created proprietary brand identities and image management programs for corporations, retail establishments and product/service brands in every major industry. We help our clients in numerous ways with a broad range of capabilities including brand strategy, brand analytics, interactive design, graphic design and retail/environmental design.

Through our integration of award-winning design with leading brand strategy capabilities, Lippincott helps our clients use the power of brand to create possibility, build stronger emotional connections and deliver business results.

Pro bono

Lippincott is proud to have worked with many incredible non-profit organizations on a pro bono basis, in areas including education, the environment and the arts.

Many of us derive personal satisfaction from the opportunity to use our expertise and time to help organizations that typically operate in a resource constrained environment and need to use their brands most smartly to capture mindshare, attract volunteers and raise funds. It also affords our consultants the opportunity to take an early leadership role with clients, and engage with causes that matter to them.